I know, Halloween isn’t even over yet but bear with me while I talk about Christmas for a minute.
Chances are good we’ll have a white Christmas this year. You’re probably thinking, “What?! Doesn’t she live in Canada?” Yes, I do, but I live in a part of Canada that doesn’t get a lot of snow. But not for long! It looks like we’ll be in Calgary just in time to really enjoy winter. (Whose idea was this…?)
I am ridiculously excited about having more snow this winter (though feel free to talk to me in March and see if I still feel that way). Just yesterday morning Connor and I were watching Backyardigans and in this particular episode they were snowboarding. “Look, mama! Snow!” he said. Oh kid, you’re in for a wonderland of fun this winter.
There are certain things that always make it seem like Christmas to me. One of them – I kid you not – is the Christmas Coke commercials. You know the ones with the polar bears? I love those. Especially the ones with the sliding baby bears. Those ones are awesome.
I don’t know why I love those commercials so much, but I do. Maybe because they’re cute. Or because they’re happy. Or because I drink a lot of Coke…
Or maybe it’s because I think polar bears are magical. My brother spent a couple of seasons WAY up north in polar bear country, and one of my sisters was there for a season too. Their stories and photos are incredible.
After hearing about their experiences I understand more how tragic the threat to the polar bear habitat is. (And yes, I’m going to get all “do good things!” on you now.)
Coke is turning their red cans white this holiday season as part of the “Arctic Home” campaign, another thing I think is awesome. It makes total sense to me for Coke to raise awareness and funds to support World Wildlife Fund (WWF) efforts to protect the polar bears’ Arctic home.
Coke will contribute $2 million to WWF over the next five years, and donations from consumers made by March 15, 2012 will be matched – up to $1 million USD – through the Arctic Home campaign.
I love seeing companies do this. A white Coke can with polar bears on it? That will totally get people’s attention. I hope it generates donations (need a Christmas present for someone environmentally-minded?) but I think the awareness is important too.
Coke will be doing “Arctic Home” commercials as well as other advertisements and promotions, and they’re also working with Academy Award-nominated filmmaker MacGillivray-Freeman Films on a new IMAX film called To The Arctic 3D. (You can see some preview footage from the film in the video below.)
You can find out more on iCoke.ca, where you can explore, experience and learn about the polar bear and its Arctic home. You can also watch video chats with WWF scientists, track virtual polar bear sightings, and make donations online.
This whole endeavour is something I applaud, and I will be supporting the campaign, sharing it with others, and checking out the polar bears (I can’t resist photos and info about these bears). I will also totally be in the theatre for that IMAX film. Probably with popcorn and a white Coke can in hand.